-------------- Food / Drink --------------
Recognition of Sushi = 79%.
70% of those who has 10M VND income and more have eaten sushi (number goes down to 55% for the lower income group).
Sushi to have strong association with Japan. Not strong image of “expensive”.
Sushi image for Vietnamese is more on “Makimono”.
36% of 10M below income group and 40% of above 10M group go to sushi once per month.
The budget of 70% are less than 200,000 VND.
Only 13% replies that they like “raw fish”. Could be one of the reason why nigiri sushi is not popular.
Survey about sushi in Vietnam
Sample size: 500 samples. Respondent criteria: 20-39 years old male / female in HCM city
Conducted on Sept 2015
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