WHO THEY ARE
• Owns house
• 10 people ( grandfather (57), grandmother(54), 1st daughter (34) and husband (with 1 baby), 2nd daughter (27) and husband (with 2 baby), 1st son (25)).
• Family income: 20M VND – 30M VND（$1000-$1500 USD).
HOW THEY LIVE
KITCHEN
• Usually lunch / dinner prepared
• Shower is broken, so use a tub.
• Shampoos are shared among the family although they have dedicated ones for baby.
BATHROOM
• Toilet, bathroom, washstand all together for 10.
• Breakfast is eat-out.
• Care much about the chemicals o veges, and wash them a couple of times before cooking.
LIVING
• No table for dining.
• Water tank is used for drinking water in general.
• For babies, they either buy more expensive water or boil the tank water.
MAP
Bedroom 1
• Bed for grandparents with 3 fans
Living / parking
• Hammock for a baby at day time. The space becomes motorbike parking slot at night
Refrigerator
• Packed with drinks and food materials
• A grandma loves coffee and she drinks 4-8 cups of coffee a day. She likes to keep her coffee kept cold for one night
Living / parking
Bedroom 2
• Bedroom for young couples
• Running aircon and 3 fans at night
• Pay 1.6M VND ($80 USD) for electricity charge
MAP 2
MAP 2
• Iron space. Most clothes are put here as they have only one small drawer
Survey conducted on Aug 18, 2014
Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.
Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.
Please contact us for any inquiries about Vietnam market. We are more than happy to get in touch with you and help your business success in Vietnam.
