WHO THEY ARE
- Left:
• Name: Ms. Tuong
• Age: 24
• Job: Assistant Brand Manager at Masan Consumer Corporation (FMCG Industry)
• Hometown: Quy Nhon city, Binh Dinh province, Vietnam
• Income: 20M-30M VND/month ($1,000–$1,500 USD/month)
• Mobile device ownership: iPhone 5S (purchased last year)
- Right:
• Name: Ms. Tran
• Age: 25
• Job: Marketing Executive at VNG Corporation (IT/Internet industry)
• Hometown: Quang Ngai province, Vietnam
• Income: 10M-20M VND/month ($500–$1,000 USD/month)
• Mobile device ownership: iPhone 5S (purchased 6 months ago)
WHERE THEY LIVE
- They live in a rent house at the small corner of District 3, Ho Chi Minh city. In this house, there is 6 rooms for rents, none of which are available now.
- Shared room to each other: 2M VND/month/person ($100 USD/month/person)
-Initial cost when moving in: Total 23.3M VND ($1150 USD) (Air-con ($10M VND), Refrigerator ($4M VND), Washing Machine ($4,7M VND), Clothes locker ($1,6M VND), Kitchen outfit ($2M VND)).
- They have lived here for 3 years, they feel comfortable with their living environment, especially satisfied with its size and security, and thus no intention to move out now.
- They also are satisfied with the roommates, and mention them as virtual sisters
HOW THEY LIVE
- Facebook friends:
• Ms. Tuong: 2,200 friends while Ms. Tran has 1,200 friends
• They add friends a lots on Facebook because their network is large (high school and university friends, their collagues). And one reason is when they started to use Facebook, they always accepted the invitation even they don’t know who added them.
• They are filtering again some facebook friend they don’t know and unfriends with them.
- Spending:
• Internet connection: 300K VND/month ($15 USD/month)
• Mobile phone: 500K-800K VND ($25-$40 USD/month)
• Eat out: 4M–5M VND/month ($200–$250 USD/month)
• Commodities purchase: 1M VND/month ($50 USD/month)
• Ms.Tran usually sends back money to her younger brother at university ($100 USD/month) while Ms. Tuong does not.
- After working hours:
• Ms. Tuong: Reading comics online (30 mins per day), Facebook (2 hours per day)
• Ms. Tran: Watching movies (1 hour per day) and favorite television program (1 hour per day), Facebook (3 hour per day)
- Weekend activites:
• Ms. Tuong: Reading comic (6 hours per day), Facebook (2 hours per day), go out with her friends.
• Ms. Tran: Watching favorite television program (4 hours per day), Facebook (3 hour per day), go out with her boyfriend.
• Both of them: Cooking some favorite meals.
- Payment habit:
• Ms. Tuong:
o Owning a VISA credit card of Citibank.
o Like paying by credit card instead of cash when shopping or buying something if they support payment by VISA credit card. Because she don’t like keeping too much cash in her pocket and she said that she was lazy to do cash drawn at ATM. Another reason is there is some promotion when using credit card for some service in Ho Chi Minh city (spa, shopping, food, hotel booking) supported by Citibank.
o Her shopping is usually on internet just because she doesn’t have too much time to go directly to each store to look for the things she likes. So she does shopping online and they deliver to her office.
• Ms. Tran:
o Don’t have credit card.
o Likes paying by cash when shopping.
o Avoid shops on internet because of not trusting too much about the quality of clothes or anything else she sees on the internet. She want to see it directly by her own eyes then she decides to purchase.
• They have 2 closets being shared to each other
• They have TV but rarely watch (1-2 times per month) (she like watching series TV program on the internet, not on her TV)
• One mattress for both on the floor. They don’t have the bed frame.
• They bought air condition 2 months ago, which results in the drastic electric cost increase.
• They have one refrigerator and one closet with a lot of comestic products in it near the door.
• They spend a lot of money for comestic (Ms. Tran spends $10M VN/year and Ms. Tuong spends $4M VND/year) with a variety of goods. Some comestic brand they usually use such as L’oreal, The Face Shop, Maybelline, Lancome, ZA, Clinique, Estee lauder, Skinfood, No7, Revelon. Mostly are from Korea & USA.
• The fridge is filled with meats, water, fruit, candy and biscuit. But sometimes they put comestic in fridge because some comestic need to be put in cold condition.
• They have shared bathroom. Each person has to prepare the personal things for washing.
• Bathroom is equipped with Post-its to remind the house rules.
• Washing machine was used 1-2 times per week.
• They cook 1-2 times per week, mostly for dinner.
• Foods are shared among themselves
• Most foods are purchased at supermarket and they rarely rely on local market because of their habit. They could find promotion and many kind of food in supermarket while local market doesn’t have
• Sometimes they receive foods from the hometown
Survey conducted on Sep 04, 2014
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