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Beer brand images among Vietnamese

This survey is conducted to understand recognition and images of beer brands towards Vietnamese customer segmentation in terms of their profile and drinking behaviors.

Beer brand images among Vietnamese
Beer brand images among Vietnamese

Drinking at home (71%) and at street vendors (60%) are top 2 most popular drinking locations.

Heineken, Tiger and Hanoi are top 3 brands in terms of recognition and usage. Saigon sub-brands are followed in the top 6 brands.

Heineken, Tiger and Budweiser are strong with image of "Premium" while Beer Hanoi and Tiger are more for "Affordable" beer brands.

Beer Hanoi, Tiger are winners of beer for "Home drink" while Heineken gains high ratio of beer for "Special occasions".

Youth consider Saigon Green as "Youth beer" while elderlies regard Tiger/Heineken.

The ratio of Tiger & Heineken is higher for image of "Beer for adult" as age goes up.

To view the full report, please click the button below

Survey about Beer brand images among Vietnamese. 

Number of respondents: 485

From 18 - 39 years old, Hanoi and Ho Chi Minh. 

Conducted on August, 2017 

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