Vietnam Market Research Report

Check out our latest Vietnam market report to understand the consumers in depth

nghiên cứu thị trường

nghiên cứu thị trường

nghiên cứu thị trường

nghiên cứu thị trường

nghiên cứu thị trường

Beauty

Research about beauty item ownership in Vietnam (Male, Female)

March 03, 2025

Research about beauty item ownership in Vietnam (Male, Female)

Analysis on beauty item ownership by products and profile

Research details

Opinion

Which companies represent Vietnam?

March 03, 2025

Which companies represent Vietnam?

How Vietnamese companies are perceived by locals and their key strengths

Research details

Lifestyle

How much does Vietnamese earn monthly?

February 24, 2025

How much does Vietnamese earn monthly?

This column explores Vietnamese household income trends in 2025, analyzing urban-rural disparities and the importance of income segmentation in market research.

Research details

Technology

Why Facebook Remains Popular in Vietnam

February 17, 2025

Why Facebook Remains Popular in Vietnam

While Facebook’s popularity is declining among younger generations in some countries, it continues to thrive in Vietnam. This analysis explores the reasons behind its enduring appeal.

Research details

Opinion

Vietnamese Consumer Confidence for 2025

February 17, 2025

Vietnamese Consumer Confidence for 2025

A survey of 300 respondents (20-29 years old) in HCM and Hanoi explores confidence, expectations, and concerns regarding the economy in 2025.

Research details

Other

Vietnam macro market trend (Q1-Q4, 2024)

February 11, 2025

Vietnam macro market trend (Q1-Q4, 2024)

The overal information of Vietnam economy in 2024

Research details

Motorbike / Car

VinFast car owner purchase behavior

January 20, 2025

VinFast car owner purchase behavior

Customer journey and satisfaction among VinFast owners

Research details

Motorbike / Car

Car Ride-Hailing Service Usage Habits in Vietnam 2024

January 20, 2025

Car Ride-Hailing Service Usage Habits in Vietnam 2024

The usage of car ride-hailing service

Research details

Lifestyle

Research about Vietnamese hobby

January 07, 2025

Research about Vietnamese hobby

How Vietnamese spend their free time

Research details
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