Vietnam Consumer Reports & Market Insights

Check out our latest Vietnam market report to understand the consumers in depth.

All Vietnam consumer and market research reports

Check out our latest Vietnam market report to understand the consumers in depth

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Beauty May 25, 2026
How Vietnamese local skincare brand Cocoon is winning loyalty from young urban women over foreign brands.
Lifestyle May 22, 2026
How Vietnamese urban consumers cope with rising heat and electricity costs.
Other April 23, 2026
The overal information of Vietnam economy in Q1, 2026
Technology April 23, 2026
Key trends in Vietnam live commerce shopping behavior
Food / Drink April 6, 2026
Vietnam coffee consumption behavior insights
Retail March 20, 2026
Vietnam retail market growth and expansion trends
Mobile March 20, 2026
Vietnam mobile app usage behavior and trends insights
Beauty March 3, 2026
Routines stabilize while intrinsic performance drives final choices.
Other March 3, 2026
Import structure shifts toward China and regional manufacturing hubs.
Food / Drink March 3, 2026
Vietnam grocery shopping: General Trade versus Modern Trade preferences.
Food / Drink February 5, 2026
How consumers identify food safety and safe food in their daily lives
Retail January 29, 2026
Vietnam’s store traffic is recovering strongly, showing regional differences and retail format resilience.
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