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Survey about sushi in Vietnam

Sushi is one of the most popular Japanese food among Vietnamese. How often do they eat sushi and how different sushi popularity is in HCM city compared with Japan?

Survey about sushi in Vietnam
Survey about sushi in Vietnam

Recognition of Sushi = 79%.

70% of those who has 10M VND income and more have eaten sushi (number goes down to 55% for the lower income group).

Sushi to have strong association with Japan. Not strong image of “expensive”.

Sushi image for Vietnamese is more on “Makimono”.

36% of 10M below income group and 40% of above 10M group go to sushi once per month.

The budget of 70% are less than 200,000 VND.

Only 13% replies that they like “raw fish”. Could be one of the reason why nigiri sushi is not popular.

Survey about sushi in Vietnam 

Sample size: 500 samples. Respondent criteria: 20-39 years old male / female in HCM city 

Conducted on Sept 2015 

Q&Me Vietnam Market Research

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