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Users spend 7.3 hours daily and use nearly 29 apps weekly, marking the highest mobile app engagement in three years.
Females and Youth lead in app usage, with Youth using nearly 30 apps weekly, highlighting their high digital engagement.
Facebook, Zalo, TikTok, YouTube, and Messenger dominated with nearly 80% share, fulfilling users’ top needs: social connection, messaging, and entertainment.
TikTok’s usage grows steadily, reaching 20% in 2025. It is also the No.1 app among the youth (26 years old and younger)
Finance apps are growing steadily, with mobile payment apps maintaining a consistent usage rate, while online banking apps see a continuous increase, reaching 88% by 2025.
Chat GPT app has been used in 9% of the audience. The usage ratio is higher among the youth audience (26 years old and younger)
100 Vietnamese male / female who use iPhone
Asia Plus Inc.
6F 506 Nguyen Dinh Chieu Street, Ward 4, District 3, Ho Chi Minh City
02839 100 043
