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Vietnam’s Next Motorbike Choice: EV or ICE?

This report examines how Vietnam’s motorbike market is transforming as EV policies drive change. It explores consumer intentions, brand dynamics, and key purchase factors, revealing how sustainability, economics, and regulation influence the next generation of two-wheel mobility.

Vietnam’s Next Motorbike Choice: EV or ICE?
Vietnam’s Next Motorbike Choice: EV or ICE?

Vietnam market research reveals 54% intend to choose EVs for their next bike, strongly influenced by government policies.

Hanoi and HCM plan phased ICE restrictions from 2026, including commercial fleet electrification and low-emission zones.

VinFast is rapidly gaining traction, with many current Honda users considering a switch.

Price, fuel efficiency, and brand trust remain top brand selection drivers, alongside EV technology and environmental benefits.

Interest in EVs is driven by lower running costs, charging convenience, quiet rides, and advanced smart features.

ICE supporters prioritize refueling ease, lower upfront price, and reliability, while skepticism toward policy remains among some users.

Based on 200 people in HCM and Hanoi from 20-39 years old

Q&Me Vietnam Market Research

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