-------------- Motorbike / Car --------------

Vietnam Motorbike Purchase Trend

49% ask their friends’ advice before making decision to buy motorbike. We looked into the reality of motorbike purchase trend in Vietnam.

76% Vietnamese have their own motorbike.

Honda Wave is the most popular motorbike.

80% of teens' and 71% of 20's motorbikes are paid by their parents.

Brand (44%), after service (43%) and price (39%) are 3 main factors as the purchase factors.

49% ask their friend’s advice before the purchase. The ratio is higher with female (58%).

Bad driving behaviours of motorbike/car drivers (44%) is the main dissatisfaction among male while gasoline (57%) is what female cares about.

49% have had motorbike accident with other motorbike before.

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Survey conducted on Nov 11 - Nov 15, 2014 

500 male / female Vietnamese above 18 years old

Q&Me Vietnam Market Research


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