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-------------- Lifestyle --------------
Among online booking users, 79% travels more than once a year.
Using both booking online and traditional travel agents is users' priority selection.
Purchasing through websites (PC and mobile) are the top channels of online booking users.
Traveloka.com is the dominant player with 42%, followed by agoda.com and booking,com with 39% and 38% respectively.
Easy to find in search engine, easy-to-use websites and good price/ promotion of hotels/ transportation are top 3 reasons in selecting online travel websites.
319 respondents from 18 years old male / female nationwide
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