-------------- Lifestyle --------------

Vietnamese exercise behaviors

This survey was made in order to understand exercise behaviors (fitness, sports, martial arts) of Vietnamese people as well as their sports/ fitness watching behaviors

Vietnamese exercise behaviors
Vietnamese exercise behaviors

Fitness is the top choice of exercise (85%)

Popular Fitness activities include Walking, Running, Cycling

Popular Sports include Football, Badminton, Volleyball

Popular Martial Arts include Taekwondo, Karate, Boxing

Generally, males like Sports and Martial arts more than females. Females mainly focus on fitness (94%)

Main objectives of doing exercise include Strengthening bones (48%), Reducing stress (43%), Managing weight loss (40%)

Public place (46%) and Local gym (33%) are the most popular locations for doing Fitness. Comfortable atmosphere, Near my house, and Flexible time are the most common factors when Vietnamese choose where to do Fitness activities

72% are the paid users for exercise activities, while 28% are the free users

90% watch videos about sport or fitness online. Top 3 online learning contents are Everyday workout lessons (57%), Coaching for a specific part of body (44%), and Healthy diet (44%)

1406 respondents from 13 – 65 years old male / female nationwide

Q&Me Vietnam Market Research


Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.

Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.

Please contact us for any inquiries about Vietnam market. We are more than happy to get in touch with you and help your business success in Vietnam.