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Vietnam media effectiveness tracking

Thanks to the popularity of internet and social media, the information that Vietnamese receive become more versatile. So what are the effective information for them?

Vietnam media effectiveness tracking
Vietnam media effectiveness tracking

Friends / family is the best information source that Vietnamese use, as well as they trust

Social network is popular information tool although trust is not as high as in usage

TVCF increases the popularity and usage for elderly people

Brand website is generally trusted. People in mid 20’s and above tend use it more often

Paper material (flyer, DM, catalogue) are referred more by elderly group

Number of respondents: 597

From 18 - 39 year old, nationwide 

Conducted on May, 2018 

Q&Me Vietnam Market Research

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