-------------- Opinion --------------
Friends / family is the best information source that Vietnamese use, as well as they trust
Social network is popular information tool although trust is not as high as in usage
TVCF increases the popularity and usage for elderly people
Brand website is generally trusted. People in mid 20’s and above tend use it more often
Paper material (flyer, DM, catalogue) are referred more by elderly group
Number of respondents: 597
From 18 - 39 year old, nationwide
Conducted on May, 2018
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