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TVCF effectiveness in Vietnam

When people watch TV less in Vietnam, how effective TVCF remains as the influence factor?

TVCF effectiveness in Vietnam
TVCF effectiveness in Vietnam

50% watch TV more than 1 hour per day. Elderly spend more time on TV, while teens do not watch as long

Only 33% like watching TVCF. However, 44% think TVCF is a good information source. Then, 64% have discussed about TVCF while 52% search them

Older people and group spend more time to watch TV (heavy watcher) like watching TVC more

Even those who do not like TVCF talk about it, which indicates the impact strength of TVCF

Vinamilk, Samsung and Dien may xanh are the top 3 brand that people talk about

Dien may xanh TVCF are popular among teens, due to its funniness

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Number of respondents: 504

HCM, Hanoi 

Conducted on May, 2018 

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