-------------- Opinion --------------
67% has picked up Vietnam Airlines as top-of-mind brand.
59% go with VietJet as "affordable brand" and 73% chooses Vietnam Airlines as "luxurious brand".
Vietnam airlines are the airline that has been used by the most.
Vietnam Airlines are federated with high quality image such as “trustful”, “good service”, while VietJet is price-oriented. VietJet has “cool” image probably due to their promotion and branding.
Group above 30 consider Vietnam Airlines as more trustful, while 20-29 federates the airlines with good service.
Those who have not taken Vietnam Airlines have the strong image that airlines is “Luxurious” and “high quality”.
Group above 30 has stronger image of “affordable” for VietJet.
Survey about Comparisons between Vietnam Airlines and VietJet Air.
Number of respondents: 387
From 20 - 39 years old, nationwide.
Conducted on June, 2017
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