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Mobile payment usage in Vietnam 2020

Vietnam witnessed the boom of mobile payment in recent years. This survey was conducted to have a better understanding on usage & attitude towards mobile payment in Vietnam

Loyalty card popularity in Vietnam
Loyalty card popularity in Vietnam

Momo is the dominant player in market

While Momo is dominant in the market, AirPay is popular for those who use online shoppings, Zalo attracts female for their friendliness with chat integration, Viettelpay is popular among North for their regional sales / marketing strength

Cost, Service versatility and Membership benefits are the 3 items that users consider for the brand selections.

The highest motivations to use mobile payment are Convenience and Promotion

Promotions are one of the strongest factors that triggers the usage of mobile payment. Top preferred promotions are Cashback, Point accumulation and Discount % based on transaction amount

The top usages are Top-up and Money transfer. The transaction amount is still limited

Number of respondents: 700

From 18 - 65 years old, nationwide, currently use mobile payment

Conducted on Sep 2020

Q&Me Vietnam Market Research


Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.

Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.

Please contact us for any inquiries about Vietnam market. We are more than happy to get in touch with you and help your business success in Vietnam.