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Mobile payment usage in Vietnam 2020

Vietnam witnessed the boom of mobile payment in recent years. This survey was conducted to have a better understanding on usage & attitude towards mobile payment in Vietnam

Momo is the dominant player in market

While Momo is dominant in the market, AirPay is popular for those who use online shoppings, Zalo attracts female for their friendliness with chat integration, Viettelpay is popular among North for their regional sales / marketing strength

Cost, Service versatility and Membership benefits are the 3 items that users consider for the brand selections.

The highest motivations to use mobile payment are Convenience and Promotion

Promotions are one of the strongest factors that triggers the usage of mobile payment. Top preferred promotions are Cashback, Point accumulation and Discount % based on transaction amount

The top usages are Top-up and Money transfer. The transaction amount is still limited

Number of respondents: 700

From 18 - 65 years old, nationwide, currently use mobile payment

Conducted on Sep 2020

Q&Me Vietnam Market Research

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About Q&Me Vietnam market research service

Q&Me stands at the forefront of market research in Vietnam, catering to a diverse clientele across various industries. We distinguish ourselves by offering insightful business guidance through agile and cost-effective research solutions, all underpinned by a team of seasoned researchers and robust operational frameworks.

Mobile payment usage in Vietnam 2020

Vietnam witnessed the boom of mobile payment in recent years. This survey was conducted to have a better understanding on usage & attitude towards mobile payment in Vietnam

Q&Me Vietnam Market Research

About Q&Me Vietnam market research service

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