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Momo is the dominant player in market
While Momo is dominant in the market, AirPay is popular for those who use online shoppings, Zalo attracts female for their friendliness with chat integration, Viettelpay is popular among North for their regional sales / marketing strength
Cost, Service versatility and Membership benefits are the 3 items that users consider for the brand selections.
The highest motivations to use mobile payment are Convenience and Promotion
Promotions are one of the strongest factors that triggers the usage of mobile payment. Top preferred promotions are Cashback, Point accumulation and Discount % based on transaction amount
The top usages are Top-up and Money transfer. The transaction amount is still limited
Number of respondents: 700
From 18 - 65 years old, nationwide, currently use mobile payment
Conducted on Sep 2020
Asia Plus Inc.
6F 506 Nguyen Dinh Chieu Street, Ward 4, District 3, Ho Chi Minh City
02839 100 043
