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WinMart leads supermarket visitation overall, while Co.opmart performs strongest in Ho Chi Minh City.
WinMart+ dominates minimart usage overall, while Bach Hoa Xanh leads strongly in Ho Chi Minh City.
Proximity is the strongest store-selection driver, followed by price, assortment, and accessibility.
AEON is the most desired nearby supermarket, with clear differences between Hanoi and Ho Chi Minh City.
Circle K leads nearby convenience-store preference overall, though preferences vary significantly by city.
Product variety, reasonable prices, promotions, and current store availability drive nearby-store demand.
200 Vietnamese male and female in HCM and Hanoi, 20-49 years old