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Milk tea and coffee shops perception differences among Vietnameses

This survey is conducted to understand customer's behaviors and images of milk tea shops and coffee shops towards Vietnamese customer.

Milk tea and coffee shops perception
Milk tea and coffee shops perception

Coffee shops are visited by 30’s the most, while the youth visit tea shops more

Tea shops are used for the casual relationships while coffee shops are more business-related

Time and amount spent in the shops are very similar between milk tea shops and coffee shops. In average, 50,000 + VND are spend per visitor and more than 30% of them stay there more than 1 hour

Milk tea shops are federated with lively, youth images while Coffee shops are more quiet and adult images

Popular tea shops are Gongcha, Toco Toco and Ding Tea

Popular coffee shops are Trung Nguyen, Highland coffee, The coffee house

Number of respondents: 581

Nationwide 

Conducted on May, 2018 

Q&Me Vietnam Market Research

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