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Women’s drinking behaviours in Vietnam

Vietnam is one of the biggest countries in SEA in terms of beer consumptions. On the other hand, there remains the old perceptions of womens should not drink. Q&Me investigated the current drinking behaviours and its perceptions among Vietnamese ladies.

Women’s drinking behaviours in Vietnam
Women’s drinking behaviours in Vietnam

50% drink alcohol less than once a month.

72% drink one beer outside, women don’t drink much.

"I am worried about my health"(43%), "Women should not drink alcohol"(41%) are main reasons of not drinking.

Special occasion(56%) is the main purpose of drinking.

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Women’s drinking behaviours in Vietnam 

Sample size: 492 samples. Respondent criteria: Female, 18-29 years old 

Conducted time: July 29th - July 30th 2015 

Q&Me Vietnam Market Research

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