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More than half has bought something on Facebook.
Clothes are the most popular as 51% male and 71% female has bought it. Male purchases more IT, whlile female are on fashion and cosmetics.
Pricing and product availability are the common reasons.
For the selling side, clothes are the most popular item, too. Facebook posts and promotion via friends are the most common ways. Less than half use Facebook ads for its promotion.
Earning of 65% shoppers are less than 1M VND per month. 40% of the shops are managed by owner himself.
Survey conducted on Nov 27 – Dec 01, 2014
200 male / female Vietnamese above 18 years old
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