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Vietnam convenience store image and brand

The number of convenience store in Vietnam in on the rapid increase, especially the urban area like Ho Chi Minh. Let us see the brand perception and how the channels are used in Vietnam, through our quantitative survey.

Vietnam convenience store image and brand
Vietnam convenience store image and brand

Circle K is recognized the best when it comes to the top of the mind brand.

Family Mart, however, is most recgonized and visited convienence store in HCM.

Beverages and instant foods are the items that are mostly bought at convenience stores.

76% have used canteen at the convenience stores. The popular items are instant noodles or pastries.

Convenience stores are associated the images of credibility, good service and convenience while traditonal stores are with product variety and good pricing.

Survey about vietnam convenience store image and brand. 

Number of respondents: 350

From 18 - 39 years old, HCM. 

Conducted on April, 2017 

Q&Me Vietnam Market Research

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