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Since April 2025, negative food discussions on social media have increased sharply, reflecting high consumer vigilance and low acceptance of food safety issues.
Consumers not only receive but also amplify negative news through sharing and commenting, indicating a widespread and profound impact.
Trust in food brands has declined, especially for brands that lack transparency or are of unknown origin.
Exposure of counterfeit food networks and substandard products has increased distrust in food safety and traceability systems.
Meat, seafood, and processed foods are the most frequently mentioned categories, attracting a large number of interactions, reflecting high levels of concern and potential for spreading media risks.
Discussions have shifted from suspicion to accusations of counterfeiting and causing illness, driven by negative media and sentiment, reflecting trust in the food system increasingly declining.
Based upon social listening from 05/2023-06/2025