-------------- Food / Drink --------------
56% likes milk with sugar, while 18% likes milk with non-sugar
Male or youth prefers to drink milk with sugar. HCM residents prefers to drink milk with non-sugar
Milk with sugar popularity comes from the taste, while low sugar / non-sugar are taken for the better attention to the health
Product quality, brand, taste are biggest reasons to choose the brand. Non-sugar milk users considers safety and healthiness more
Vinamilk is dominant in terms of the usage. On the other hand, those who drink less / non-sugar prefers to choose TH milk, which could be federated with its health / safety image as well as the preferred sweetness
Number of respondents: 500
From 18-30 years old nationwide
Conducted on April, 2018
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