-------------- Food / Drink --------------

Vietnamese drinking behaviors of sugar and non-sugar milk

This survey was made in order to find out the consumer behaviors of drinking milk as well as clarifying the difference of those who drink milk with sugar and milk with non-sugar

Vietnamese milk drink behavior
Vietnamese milk drink behavior

56% likes milk with sugar, while 18% likes milk with non-sugar

Male or youth prefers to drink milk with sugar. HCM residents prefers to drink milk with non-sugar

Milk with sugar popularity comes from the taste, while low sugar / non-sugar are taken for the better attention to the health

Product quality, brand, taste are biggest reasons to choose the brand. Non-sugar milk users considers safety and healthiness more

Vinamilk is dominant in terms of the usage. On the other hand, those who drink less / non-sugar prefers to choose TH milk, which could be federated with its health / safety image as well as the preferred sweetness

Number of respondents: 500

From 18-30 years old nationwide 

Conducted on April, 2018 

Q&Me Vietnam Market Research

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