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Toothpaste store share in Ho Chi Minh

Let us take a look at the overview of the toothpaste share in Ho Chi Minh market and then explore the various characteristics of the toothpaste channel structure.

Toothpaste store share in Ho Chi Minh
Toothpaste store share in Ho Chi Minh

The number of toothpaste SKU at local stores is 1/20 of that of supermarket.

For supermarkets, Big C, Coopmart, Lotte Mart have the most varieties while Circle K and Vinmart+ have the most for convenience stores.

P/S has the most total shares out of all the brands.

Local stores have the highest share rate for toothpaste sizes bigger than 200g compared to other sizes.

Local store pricing are cheaper than MT stores.

Survey about Toothpaste store share in Ho Chi Minh 

100 stores including MT & GT channel in Ho Chi Minh 

Conducted on September, 2017 

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