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Survey about shampoo usage and brand image in Vietnam

This survey clarifies the lifestyle related with washing hair among Vietnam female, as well as their brand perception.

Survey about shampoo usage and brand image in Vietnam
Survey about shampoo usage and brand image in Vietnam

71% washes their hairs less than once per day.

Usage of the independent rinse or conditioner is less than half, although the usage in Hanoi is higher.

TVC and word-of-mouth (friends, family) are the dominant factors.

Clear & Dove are most associated shampoo brand.

Survey about shampoo usage and brand image in Vietnam 

Number of respondents: 420. Gender: Female. Age: 18-39. Location: HCM / Hanoi. 

Survey conducted on March, 2016 

Q&Me Vietnam Market Research

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