-------------- Consumer Goods --------------
71% washes their hairs less than once per day.
Usage of the independent rinse or conditioner is less than half, although the usage in Hanoi is higher.
TVC and word-of-mouth (friends, family) are the dominant factors.
Clear & Dove are most associated shampoo brand.
Survey about shampoo usage and brand image in Vietnam
Number of respondents: 420. Gender: Female. Age: 18-39. Location: HCM / Hanoi.
Survey conducted on March, 2016
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