-------------- Motorbike / Car --------------

Ride hailing vs Traditional taxi/motorbike demand

How ride hailing has changed the consumer behaviors of transportation? We compare the users' popularity of ride hailing against the traditional taxi or motorbike

Ride hailing vs Traditional taxi/motorbike demand
Ride hailing vs Traditional taxi/motorbike demand

Mai Linh, Vinasun are the top 2 most popular traditional taxi in use

Grab is dominant, as more than 60% of ride hailing user use this service

Though users are prefer hailing (49%), the ratio who use both types are also high (28%), which can imply that traditional taxi has their own benefit for consumer.

In HCM, the popularity of ride hailing is rather dominant. Other than HCM, Hanoi, the popularity of traditional taxi are still high.

Ride hailing has the edge in easiness, promotion, point program and the good structures. Ride hailing has the better image of cost due to the initial aggressive pricing. Traditional taxi has the edge in no waiting time.

For motorbike, ride Hailing service was most used by user (50%). Only 13% users prefer traditional bike.

Bike hailing has the edge in easiness, promotion, point program and the good structures. Bike hailing has the better image of cost due to the initial aggressive pricing. Traditional bike has the edge in no waiting time.

This report was conducted among more than 890 people aged 16 and above

Q&Me Vietnam Market Research

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