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Milk tea (bubble tea) demand in Vietnam

This survey was conducted in order to find out the milk tea drinking behavior & brands evaluation of the popular milk tea shops.

Milk tea (bubble tea) demand in Vietnam
Milk tea (bubble tea) demand in Vietnam

73% recognizes the milk tea, the ratio is higher at elders (88%) & HCM (91%).

Friends are the main channel in awareness about milk tea, followed by the stores near my place/studying/working & see everyone around drink it.

91% drinks milk tea, the ratio is higher at youngsters with 95%.

When talking about milk tea, delicious, relax & for youth are the images used visualization most with 30% above.

In Hanoi, Ding Tea is the shop visited most with 49%, followed by Toco Toco (16%) and Gong Cha (9%).

In HCM, Hot & Cold is the shop visited most with 22%, followed by Hoa Huong Duong (14%) and Phuc Long (13%).

Bad price, bad location & bad quality are the main reasons make people give up the shops.

To view the full report, please click the button below

Survey about Milk tea (bubble tea) demand in Vietnam. 

Number of respondents: 354

Male and female from 18 - 39 years old, Hanoi & HCM. 

Conducted on May 2017 

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