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Social marketing is used by over 80% of the companies. One characteristics among Vietnam digital marketing is the operations on their own - 74% manages the ad operation internally.
Facebook is a standard tools among Vietnam. 96% own Facebook accounts.
36% of the brands decreased their ad budgets due to Covid-19. There is a shift to cuto traditional advertisement such as outdoor or paper to maintain digital ads.
There are different evaluation as to the communication quality between agency and brands. Some agencies are not happy with how the brands communicate with them.
Digital marketing in Vietnam is popular due to the better targeting and visibilities to see the effectiveness by data. On the other hand, they feel that digital media is not a perfect solutions when they aim at the elderly groups or the rural audiences
Number of enterprises: 172
Conducted on November 2020
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