-------------- Other --------------

Digital marketer landscape in Vietnam (2020)

The survey is conducted among 172 enterprises (132 brands, 40 agencies) in Nov 2020

Digital marketer landscape in Vietnam (2020)
Digital marketer landscape in Vietnam (2020)

Social marketing is used by over 80% of the companies. One characteristics among Vietnam digital marketing is the operations on their own - 74% manages the ad operation internally.

Facebook is a standard tools among Vietnam. 96% own Facebook accounts.

36% of the brands decreased their ad budgets due to Covid-19. There is a shift to cuto traditional advertisement such as outdoor or paper to maintain digital ads.

There are different evaluation as to the communication quality between agency and brands. Some agencies are not happy with how the brands communicate with them.

Digital marketing in Vietnam is popular due to the better targeting and visibilities to see the effectiveness by data. On the other hand, they feel that digital media is not a perfect solutions when they aim at the elderly groups or the rural audiences

Number of enterprises: 172


Conducted on November 2020

Q&Me Vietnam Market Research


Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.

Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.

Please contact us for any inquiries about Vietnam market. We are more than happy to get in touch with you and help your business success in Vietnam.