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AI’s Impact on Market Research & Q&Me’s Solutions

AI is transforming market research worldwide. This report highlights key global trends and introduces Q&Me’s AI solutions that deliver faster timelines, richer insights, and more reliable outcomes for brands navigating Vietnam’s rapidly evolving consumer landscape.

AI’s Impact on Market Research & Q&Me’s Solutions
AI’s Impact on Market Research & Q&Me’s Solutions

AI reshapes global research by automating processes and extracting deeper insights from vast data sources.

Automation of research workflows: AI accelerates survey design, analysis, and reporting, enabling faster cycles and real-time insights.

Deeper, scalable insights: AI extracts sentiment, emotions, and themes from unstructured datasets, enriching understanding of consumer behavior.

Q&Me AI solutions: Applied in Vietnam’s market research to speed up timelines, deepen insights, and enhance data quality.

AI-assisted research management: Auto survey design, instant translation, and structured reporting significantly reduce project timelines.

AI probing & automated analysis: Zalo integration doubles open-ended content, while automated transcripts and summaries provide faster, evidence-based insights with minimized bias.

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