Maximize Your Business Potential in Vietnam

Q&Me is a tech-endorsed Vietnamese market research agency with extensive experience in the field.
Ho Chi Minh City Municipal Theatre (Opera House) surrounded by tropical greenery and flowers
Traditional Vietnamese street food with dipping sauce
Ho Chi Minh City Hall with Vietnamese flag
Young couple sitting on a park bench in Hanoi, Vietnam
Customers relaxing at a traditional coffee shop in Hanoi, Vietnam
Two young Vietnamese women in traditional ao dai holding flowers

Vietnam's largest consumer research network across 7 cities.
Powered by one of the largest panels and local networks.

Q&Me stands at the forefront of market research in Vietnam, catering to a diverse clientele across various industries. We distinguish ourselves by offering insightful business guidance through agile and cost-effective research solutions, all underpinned by a team of seasoned researchers and robust operational frameworks.

Offline network
Online network
Offline network

Our market research services in Vietnam

With our extensive reach, operational excellence, and highly experienced team, we lead your research project to successful outcomes.

Quantitative research
Quantitative research
Qualitative research
Qualitative research
Product & Concept Testing
Product & Concept Testing
Retail & Mystery Shopping
Retail & Mystery Shopping
Fieldwork & Data Collection
Fieldwork & Data Collection
Research Platform / Tool
Research Platform / Tool

Why global brands choose Q&Me
for Vietnam research

Hearing from the right audience is essential in market research. With the highest reach, we capture your target's opinions both online and offline.

Broad Reach Powered by a Large Panel and 500+ Field Network
01
Broad Reach Powered by a Large Panel and 500+ Field Network
We leverage a panel of over 700,000 Vietnamese consumers and a nationwide network of 500+ field staff. Covering both urban and rural areas, we conduct flexible research combining online and offline methods, ensuring reliable access to authentic market insights.
Proprietary Platform × AI-Driven Data Management and Analysis
02
Proprietary Platform × AI-Driven Data Management and Analysis
All data is centrally managed through our proprietary platform. AI-powered and real-time validation checks ensure consistency, response quality, and location accuracy. From analysis to visualization, we deliver fast, reliable, and high-quality insights.
300+ Projects Annually × Deep Cross-Industry Expertise
03
300+ Projects Annually × Deep Cross-Industry Expertise
We execute over 300 projects annually across industries such as F&B, finance, beauty, technology, and retail. Backed by deep expertise and extensive experience, we go beyond data collection to provide actionable insights that support strategic decision-making.

Trusted by global brands and consulting firms

We collaborate with leading firms aiming for triumph in Vietnam.

Masan Consumer
Acecook
Ajinomoto
Kirin
Danone
La Vie
Orion
Nissin
Vedan
Sabeco
Kraft Heinz
Unilever
Procter & Gamble
Kao
L'Oréal
Pola
Rohto
Amore Pacific
Unicharm
Fonterra
Elleair
Mandom
Aeon
Lotte
Big C
Circle K
Guardian
Vincom Retail
WinMart
Fujimart
Maison
Sony
Electrolux
Panasonic
Häfele
Daikin
T-fal
Mitsubishi Electric
Vivo
Mitsubishi Motors
Isuzu
Suzuki
Yokohama
Hyundai
Toyota
Shopee
Lazada
Grab
Vinaphone
Vietnamobile
Viettel
KDDI
Woowa Brothers
VNG
NTT Docomo
McKinsey & Company
EY
Boston Consulting Group
Dentsu
Hakuhodo
Bain & Company
YCP Holdings
Nomura Research Institute
VP Bank
Shinhan Bank
Mcredit
BIDV MetLife
GrabPay
Dai-ichi Life
Cathay
JCB
Lixil
SCG
JLL
Nam Long
MIK Group
Prime
Toshin
Sumitomo
Mitsubishi Corporation
Nikkei
Path
VietnamWorks
JETRO
JNTO

Latest Vietnam consumer
reports and market insights

Explore our latest Vietnam market research report for a deep understanding of Vietnam market.

Latest reports
Why "Made in Vietnam" Is Winning the Skincare Shelf - A Cocoon Case Study
Beauty May 25, 2026
How Vietnamese local skincare brand Cocoon is winning loyalty from young urban women over foreign brands.
Cooling Vietnam: How Urban Consumers Outsmart the Heat
Lifestyle May 22, 2026
How Vietnamese urban consumers cope with rising heat and electricity costs.
Vietnam macro market trend (Q1, 2026)
Other April 23, 2026
The overal information of Vietnam economy in Q1, 2026
Vietnam Live Commerce Market Trends and Buyer Behavior
Technology April 23, 2026
Key trends in Vietnam live commerce shopping behavior
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Our research capabilities and technology

Combining experience and technology to deliver better results

Use case
Use case
Empower clients to uncover business opportunities through strategic market research.
Technology
Technology
We manage your projects more effectively with our proprietary technologies, including AI.
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Get in touch
Contact us
Contact us