Vietnam mystery shopping guidebook

Welcome to the Mystery Shopping Guide in Vietnam. This guide provides valuable insights into the benefits and implementation of mystery shopping within the Vietnamese market.

What is mystery shopping in Vietnam?

Mystery shopping is a method used by companies to measure the quality of service, compliance with regulations, and gather specific information about products and services. Mystery shoppers act as regular customers and perform specific tasks such as purchasing a product, asking questions, or filing complaints to assess the service they receive.

Why we need mystery shopping

Mystery shopping in Vietnam is essential for businesses to gain valuable insights into customer experiences and service quality. It helps identify areas for improvement, ensures compliance with brand standards, and enhances overall customer satisfaction. By understanding the customer journey, businesses can make informed decisions to boost performance and competitive advantage.

What is covered in Vietnam mystery shopping guidebook

How to plan mystery shopping

Mystery shopping improves customer experience, evaluates performance, benchmarks against competitors, identifies training needs, and ensures compliance.

What to analyze through mystery shopping

Analyze customer service, product knowledge, compliance, facility, operational efficiency, customer experience, sales, and competitor comparison for comprehensive insights.

Representative use case in mystery shopping

Q&Me provides service a variety of the industries with our audit quality and transparency with technology

About Q&Me Vietnam market research service

Q&Me stands at the forefront of market research in Vietnam, catering to a diverse clientele across various industries. We distinguish ourselves by offering insightful business guidance through agile and cost-effective research solutions, all underpinned by a team of seasoned researchers and robust operational frameworks.