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Milk tea (bubble tea) demand in Vietnam

This survey was conducted in order to find out the milk tea drinking behavior & brands evaluation of the popular milk tea shops.

Milk tea (bubble tea) demand in Vietnam
Milk tea (bubble tea) demand in Vietnam

73% recognizes the milk tea, the ratio is higher at elders (88%) & HCM (91%).

Friends are the main channel in awareness about milk tea, followed by the stores near my place/studying/working & see everyone around drink it.

91% drinks milk tea, the ratio is higher at youngsters with 95%.

When talking about milk tea, delicious, relax & for youth are the images used visualization most with 30% above.

In Hanoi, Ding Tea is the shop visited most with 49%, followed by Toco Toco (16%) and Gong Cha (9%).

In HCM, Hot & Cold is the shop visited most with 22%, followed by Hoa Huong Duong (14%) and Phuc Long (13%).

Bad price, bad location & bad quality are the main reasons make people give up the shops.

Survey about Milk tea (bubble tea) demand in Vietnam. 

Number of respondents: 354

Male and female from 18 - 39 years old, Hanoi & HCM. 

Conducted on May 2017 

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