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Milk drinking behavior in Vietnam

Milk is considered to be the source to provide the health and nutrition in Vietnam. We conducted the survey to over 700 respondents in Vietnam to understand their drinking customs, favorite brands and purchase factors.

Milk drinking behavior in Vietnam
Milk drinking behavior in Vietnam

60% of respondents drink milk in the last 3 months.

Health and nutrition are the two main reasons of drinking milk.

Around 30% of milk drinkers are concerned about drinking too much. Weight and stomach concerns count. Teens have acne concerns by drinking too much.

During breakfast is the most common timing, while 30s and above tend to take milk when they get tired.

For purchasing, TVCF and TV program (related with health) are effective information source. Elderly are concerned about more about quality and origin.

Vinamilk is dominantly popular in Vietnam market.

Survey about Milk drinking behavior in Vietnam 

Number of respondents: 773

Male and female from 18 – 44. Location: Vietnam 

Survey conducted on December, 2016 

Q&Me Vietnam Market Research

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Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.


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