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Impact of Grab and Uber on Vietnamese consumers

The survey was conducted to over 600 users of ride sharing app in Ho Chi Minh & Hanoi to see their motivation, usage and occasions as to these ride sharing apps.

Impact of Grab and Uber on Vietnamese consumers
Impact of Grab and Uber on Vietnamese consumers

Users of ride-sharing apps are price and promotion-oriented.

Traditional taxies are used in case of bad weather and transportation for/to the airport among app users.

61% of the users mentions that they use traditional taxi less compared to a year ago.

The ratio of Uber users is on the increase for the elderly and those who earn above 9MVND per month, although Grab users are used more in general.

68% use Grab dominantly or more often than Uber.

When it comes to the images, Grab is better in all aspects, especially strong image in promotion, pricing and easy to use.

Survey about Impact of Grab and Uber on Vietnamese consumers. 

Number of respondents: 641

From 18 - 39 years old, Hanoi and Ho Chi Minh. 

Conducted on July, 2017 

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