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78% of full-time- worker moms cook dinner themselves on a daily basis and 85% of moms is the main shopper in the household.
Supermarket and local market are considered as the top 2 main shopping sources for moms.
Co.opmart & BigC are top 2 supermarkets in use while Vinmart+, Family Mart & CircleK are popular convenience stores.
Local markets are for the every day use. Super market are used for 2-3 times / week or less. Convenience store usage is less often.
Supermarket is chosen for the product quality and variety. Local market has its edge in their flexibility of price negotiation.
53% of moms state that they shop at local market less than before. Instead, supermarket (69%) is the replacement.
40% of moms state that they shop at local store less than before. Instead, supermarket (80%) is the replacement.
Survey about How does the modern trade change purchase behaviors of housewives?
Number of respondents: 1.032
Moms from 20-45 years old in Hanoi and HCM
Conducted on June, 2017
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