-------------- Game / IT --------------

Vietnamese mom: digital usage and influence factors

The survey was conducted with the objective of understanding the lifestyle and behaviors of the mothers in this digital age.

Vietnamese mom: digital usage and influence factors
Vietnamese mom: digital usage and influence factors

35% of mom use internet more than 5 hours per day.

SMS is still the most popular tool to communicate with husband and parents.

Facebook is the popular info source for other category but parents play the most important role in childcare info.

Webthreho and Eva are the popular web source.

Concung.com, Bobby and Huggies are the top brands that are associated with mom.

76% let their children use IT devices.

The main usages are video, followed by music and learning.

62% are concerned on the IT usage of their children.

Survey about Vietnamese mom: digital usage and influence factors. 

Number of respondents: 514

Mom from 20 - 39 years old, HaNoi & HoChiMinh. 

Conducted on Apr 2017 

Q&Me Vietnam Market Research

ABOUT US


Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.


Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.


Please contact us for any inquiries about Vietnam market. We are more than happy to get in touch with you and help your business success in Vietnam.

CONSUMER MARKET RESEARCH

Understand consumers quick and deep with nearly 20M direct Vietnamese panels.

24H QUICK SURVEY

Self-survey to provide you the responses quickest. Ask and understand consumes with super-affordable pricing.

MOBILE FIELD MANAGEMENT TOOLS

All-in-one mobile application to enhance your field (sales, promoter) management.