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88% Vietnamese people know about UV and 84% care about UV. This is applicable regardless of the gender.
Female takes more measures than male for UV protections. What is popular are the actions such as “wear long sleeves (98%)”, “wear sunglasses(73%)”, “wear arm cover (75%)”.
Skin cancer is the highest reason to fear UV. Female has higher ratio in their care for white skins.
Face, eyes and arms are 3 popular parts of the body of UV protections
Although their concern for UV is high, their actions for the protections are different from the western countries. Some associate the protection with the color of the clothes. Potential needs are found in provoking the right recognition.
Conducted on Oct 14-22, 2014
500 Vietnamese male and female from 20 years old
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