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Fast food eating behavior and popular chains

Vietnam is known as the country of good diet. On the other hand the number of fast food chains are on the increase especially in HCM and Hanoi. Take a look at our survey to find out Vietnamese behaviors of eating fast food as well as popular chains.

Fast food eating behavior and popular chains
Fast food eating behavior and popular chains

71% “likes” or “likes very much” about fast food.

47% are regular fast food users. Ratio for male and youth are higher.

Hang out friends are the most common. 30’s use there as family hang out as well.

The differences are found in “delicious”, “convenient” and “affordable” between those who like and do not like.

47% stay at the restaurant more than 1 hour.

KFC and Lotteria are the two most frequently used brands.

KFC and Lotteria boast of good price, location and promotion images. McDonald's is associated with high price.

Survey about Fast food eating behavior and popular chains 

Number of respondents: 476 

Gender: Male / Female. Age: 18-39. Location: Ho Chi Minh City. 

Survey conducted on April, 2016 

Q&Me Vietnam Market Research

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