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Football is the most watched sport in Vietnam, followed by badminton and swimming, according to Vietnam market research.
Badminton is the most actively played sport, reflecting strong engagement in Vietnam research on sports participation.
Male respondents prefer football, while female respondents lean toward badminton and swimming, showing clear gender patterns in the Vietnam market.
Recognition of Shohei Ohtani is extremely low, suggesting limited exposure to international baseball within Vietnam.
Popular athletes include global football stars like Ronaldo and Messi, as well as local figures such as Ánh Viên, Quang Hải, and Tiến Minh, offering strong opportunities for Vietnam sports marketing.
Insights help brands and media better target Vietnamese audiences based on proven Vietnam research trends.
Based on 200 audience from 18-49 in HCM and Hanoi