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Media access from mobile phone increases to 42% from 27% of 2016. Mobile internet is the most popular media access
Social networks are for the communication with family and friends, as well as getting information
Content with video is the most popular content followed by celebrity and gamification
Vietnamese follows “35 brand pages” in average but 63% have removed “likes” from brands occasionally, especially due to the unmatching of the contents
Content interest or price incentive are the good triggers to have consumers react
Majority feel there are too many ads and feel uncomfortable with it
The survey gained opinions from more than 860 respondents from 18-47 years old in Vietnam
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