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Video SNS popularity in Vietnam

This survey was made in order to understand habit and perception of Vietnamese about video social network (Video SNS).

Video SNS popularity in Vietnam
Video SNS popularity in Vietnam

Tik Tok & Kwai is top 2 most popular apps in Video social network in Vietnam.

25% use Tik Tok, while 12% use Kwai. Teenage (15-22's) use these apps more.

Half of user access these video SNS apps about several times/ week, but not much people use it every day (Tik Tok - 18%, Kwai - 7% while Instagram - 31%).

Tik tok was liked by 47% higher than Kwai with 32% like.

More than half of user sometimes post video on these apps and share video from there. Tik Tok user upload video than Kwai user.

Number of respondents: 557

Nationwide Vietnam 

Conducted on May, 2018 

Q&Me Vietnam Market Research

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