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Digital life among Vietnamese

Popular digital tools / services among Vietnamese for communications and information search

Digital life among Vietnamese
Digital life among Vietnamese

41% spend more than 3 hours on social media. The social media duration is higher among 20’s

Zalo is by far the most popular tool for business communications.

For video communication, Zalo and Messengers are popular for personal use. For business, Google Meet or Zoom is also popular.

Search engine is used the most. Youth group (18-29) use social media more

Search engine and hotel booking app are the 2 most popular method

Search engine and YouTube are the two most popular method for looking for recipes

Watching movies / videos are utilized to learn languages

Google translate is used dominantly. Chat GPT follows as the 2nd most popular tool

300 Vietnamese male and female in HCM and Hanoi from 18-39 years old

Q&Me Vietnam Market Research

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