- By Industry
- SaaS / DX solution
- Contact us
-------------- Other --------------
Country of origin is one of the most important factors in product purchase. Made in Japan / Made in Korea are the top two preferences
Despite of Vietnamese preference to the products of “Made in Japan” or “Made in Korea”, products even from Japanese / Korean companies are not made in their mother countries
Many manufacturing particularly in the area of home appliances / IT are held in South East Asia and China for the low cost and better supply chain
In air-con, Made in Japan is 1%, Made is Korea is 5%. Majority of the import come from China or South East Asia (Thailand and Malaysia)
In cosmetic, Made in Japan is 18%, Made is Korea is 33%. US and Europe (e.g. France) accounts for more than 30% of import
The report was made in June, 2023 based on the import data of 2022
Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.
Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.
Please contact us for any inquiries about Vietnam market. We are more than happy to get in touch with you and help your business success in Vietnam.