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Country of origin analysis from import data

Vietnamese pay attention to country-of-origin in their purchase. How big is Made-in-Japan or Made-in-Korea products when many products are manufactured in Asia

Country of origin analysis from import data
Country of origin analysis from import data

Country of origin is one of the most important factors in product purchase. Made in Japan / Made in Korea are the top two preferences

Despite of Vietnamese preference to the products of “Made in Japan” or “Made in Korea”, products even from Japanese / Korean companies are not made in their mother countries

Many manufacturing particularly in the area of home appliances / IT are held in South East Asia and China for the low cost and better supply chain

In air-con, Made in Japan is 1%, Made is Korea is 5%. Majority of the import come from China or South East Asia (Thailand and Malaysia)

In cosmetic, Made in Japan is 18%, Made is Korea is 33%. US and Europe (e.g. France) accounts for more than 30% of import

The report was made in June, 2023 based on the import data of 2022

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