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Country of origin is one of the most important factors in product purchase. Made in Japan / Made in Korea are the top two preferences
Despite of Vietnamese preference to the products of “Made in Japan” or “Made in Korea”, products even from Japanese / Korean companies are not made in their mother countries
Many manufacturing particularly in the area of home appliances / IT are held in South East Asia and China for the low cost and better supply chain
In air-con, Made in Japan is 1%, Made is Korea is 5%. Majority of the import come from China or South East Asia (Thailand and Malaysia)
In cosmetic, Made in Japan is 18%, Made is Korea is 33%. US and Europe (e.g. France) accounts for more than 30% of import
The report was made in June, 2023 based on the import data of 2022
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