-------------- Lifestyle --------------
27% are the regular book readers.
Male likes technology books while female are more for novels.
32% read magazine regularly.
16% read newspaper regularly.
Tuoi Tre (49%), Thanh Nien (34%) are popular newspaper.
Youth read newspaper at home, while elderly tend to read more at offices.
Vietnamese reading customs
Sample size: 518 samples. Criteria: 16-49 years old Vietnamese male / female.
Conducted on Oct, 2015
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