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31% don’t know about contact lens. Contact lens is not used commonly nor recognized.
The perceptions of “troublesome” (40%) and “afraid of wearing” (36%) are the popular reasons of not wearing contact lens.
Vietnamese does not have so much negative image about glasses, seen Nerd (22%), Geek (10%), Unfashionable (5%) are low.
Average price of lens is 270,000VND, frame is 300,000VND to make total pricing as 570,000VND.
Those who keep using glasses until broken is high. Also 54% change only lens when glasses do not match.
Eye glass market in Vietnam
Sample size: 965 samples. Respondent criteria: male & female, 15-49 years old
Conducted on 28 - 30 Aug 2015
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