-------------- Lifestyle --------------
South has more people who spend very long hours on internet and Facebook.
Time to spend on YouTube is longer in South than North.
South people evaluate the creative 11% more positive than North people.
These evaluation differences are found despite that the respective evaluation are not that difference. Thus, it could simply that South people tend to express their opinion more positively while North people are more severe.
South people tend to react with the keyword of “happiness” while we see more ratio of North people choosing “excite”.
Survey about Vietnam Media behavior differences in South & North
Number of respondents: 631
Female/Male 16 - 44 years old, Vietnam (South/North).
Conducted on Dec 2016
Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.
Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.
Please contact us for any inquiries about Vietnam market. We are more than happy to get in touch with you and help your business success in Vietnam.