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Vietnam Media behavior differences in South & North

It is always mentioned that the lifestyle between the South and North of Vietnam is different. This report illustrates the media consumption behavior and creative impression differences between South and North

Vietnam Media behavior differences in South & North
Vietnam Media behavior differences in South & North

South has more people who spend very long hours on internet and Facebook.

Time to spend on YouTube is longer in South than North.

South people evaluate the creative 11% more positive than North people.

These evaluation differences are found despite that the respective evaluation are not that difference. Thus, it could simply that South people tend to express their opinion more positively while North people are more severe.

South people tend to react with the keyword of “happiness” while we see more ratio of North people choosing “excite”.

Survey about Vietnam Media behavior differences in South & North 

Number of respondents: 631

Female/Male 16 - 44 years old, Vietnam (South/North). 

Conducted on Dec 2016 

Q&Me Vietnam Market Research

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