-------------- Lifestyle --------------
Respondents regard Japan as “High quality”, “Trust” and “Worth paying”.
Korea is more connected with “Fashionable”, “Good design” and “Pretty”.
"Sakura" is the dominant keyword that respondents use to describe Japan (29%).
28% think of "fashion" when they hear "Korea".
Survey about Japan and Korea images among Vietnamese
Number of respondents: 515
Male: 266. Female: 249. Location: Nationwide.
Conducted on Sept 2016
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