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Food Delivery Eating Behaviors in Vietnam

Food Delivery Market in Vietnam is filled up with potentials. Vietnam has a high usage of the Internet and even a more deeply-rooted eating-out culture than Japan. This report presents the overall map of food delivery market in Vietnam and the food-delivery eating behaviors among Vietnamese people in HCMC and Hanoi.

Food Delivery Eating Behaviors in Vietnam
Food Delivery Eating Behaviors in Vietnam

Food delivery users are 34% of the entire population. The regular users are 8% of the entire one.

Most frequent times are weekday lunch, dinner and weekend dinner.

Users usually have delivery service with family & friends.

Popular Dishes: Fried Chicken and Italian & Pizza.

Popular restaurant is KFC, followed by Pizza Hut.

Ways to Find: Web Search & Already Known Stores.

Way to Order: Phone calling is the most common

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Points to be Improved: “shorter delivery time” “safer and better food quality” “cheaper as no usage of space” “more food menu”.

Desired Delivery Service: “Midnight Delivery” & “Special Dishes (Birthday etc)”.

Survey about Food Delivery Eating Behaviors in Vietnam 

Number of respondents: 476

Male and female from 18 – 39. Location: Ho Chi Minh City 

Survey conducted on April, 2016 

Q&Me Vietnam Market Research

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