ベトナム小売トレンド2026

Vietnam’s retail market continues strong growth, reaching approximately VND 7 trillion in 2025, representing a 9% year-on-year increase driven by consumption expansion and urbanization.

Small and medium supermarket chains such as WinMart+ and Bach Hoa Xanh are rapidly expanding, adding hundreds of stores and strengthening presence in both urban and suburban areas.

Coffee chains maintain expansion but at a slower pace, while some players like The Coffee House are reducing store networks, reflecting intensifying competition and market saturation.

Drugstore chains show strong nationwide growth, surpassing 4,000 stores in 2026, with expansion increasingly driven by provinces outside major cities like Ho Chi Minh City and Hanoi.

Fast food chains and convenience stores continue expanding, with growth led by brands such as KFC, GS25, and 7-Eleven, especially beyond major metropolitan areas.