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Vietnam research shows infrastructure projects accelerating urban connectivity and signaling long-term economic development priorities.
Administrative reform and tax digitalization are pushing businesses toward more efficient, transparent, and technology-driven operations.
Electric vehicle adoption is expanding rapidly, supported by incentives and strong domestic brand leadership.
AI development is reshaping Vietnam’s labor market, increasing demand for AI-capable and tech-oriented talent.
Online shopping remains dominated by Shopee and TikTok, while competition among platforms continues to intensify.
National pride and cultural identity gained strong visibility through major anniversaries, events, and crisis responses.
Based on 400 receipt data collections at the major fast food chains in HCM and Hanoi